Leadership coaching & executive coaching | Ignite Business Leadership
Bruce is an experienced leadership coach and executive coach. His proprietary leadership development and training helps leaders and business owners in the private and public sectors.
About Us
Bruce Ross

Transformational leadership 
coach, trainer, and keynote speaker.
Our thinking controls our success, so it is critical to remove mindset blocks to LEAD better and LIVE bigger. My work is focused on helping you create an unshakeable mindset.

You want to be a great leader, a great innovator, partner or parent. We work together to transform the beliefs holding you back. 

Gap … then

Using neuroscience…”



Today, I provide personalised, one-to-one leadership coaching and deliver corporate training workshops and keynote addresses.

My Purpose
I fortify leaders so they  flourish at work, at home, in life.
Being equipped to lead and thrive through increasing uncertainty requires more than coping strategies. You need to be centred in the moment. You must maintain high energy levels, because you can’t lead effectively when energy is low. 
My unique leadership coaching builds on this premise: we create less friction and more flow. Together, we stop energy leaks and connect you with a deeper sense of purpose. Essentially, it’s a reactivation from the inside out.
Outcomes I have created for people:

• Better leader, better parent, better human being.
• Improved productivity, stronger relationships.
• Life clarity, self-certainty, calm confidence.
• More quality family-time, enhanced family-harmony.
• Improved profit and revenue, with less stress.
• Psychological freedom, time freedom, money freedom.
The energy intelligence™ model
Humans experience life at all energy levels. Energy determines performance. 

My job is to systematically and sustainably move you from the red (struggle, friction) into the blue (relaxed, productive) and into the green (flow, vitally alive).
Why my leadership development is different 

Absolute simplicity

When you understand how the brain works, dissolving what holds you back becomes simple and is quickly achieved. Through specific enquiry, insight, and accountability, we eliminate the barriers to higher performance. ​
 When you achieve your flowing state, positive and confident leadership follows effortlessly.
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Guaranteed impact

As a transformational leadership coach, I facilitate impact and energisation. We redefine your core beliefs, core identities, and core motivators, then establish a powerful alignment between all three. New understanding and perspective take you to a new level of awareness for less friction and more flow, making everything easier.
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Speed of transformation

From the first session, you gain insights, self-awareness and clarity that will impact your mindset straight away. Transformation is fast, and every session digs deep, producing impacts on multiple levels. Over a series of sessions you make profound changes that could have taken years to achieve on your own, if at all.
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My services

Leadership & Executive Coaching

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Leadership Team Training 

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Speaking & Keynote Presentations

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Trusted by
My process

1

Objectives discovery

Exploration of the essence of you and your organisation, where things are now, and where you want them to be, key leadership issues, roadblocks, and opportunities.

 Further insight may come from a 360-degree questionnaire inviting input from relevant stakeholders.
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2

Customised plan

We develop a programme to address the challenges identified. This includes implementation strategies with measurable outcomes. 

 Solutions typically comprise workshops, individual coaching with team members, and 360-degree feedback.
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3

Assured transformation

We implement your individualised leadership development plan, in an advisory partnership format. 
 
This involves regular check-ins to ensure predetermined outcomes are realised and milestones achieved.
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Testimonials / Kind words from my clients

My practice has grown – in terms of market share, client, leading my team, AND revenue generation. Productivity has gone from 7 to 9/10). I enjoy a much deeper sense of connection with clients, colleagues, and especially family and friends.’

—Lloyd Berryman, lawyer

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The change from Bruce’s programme has been dramatic. Now I am a new, relaxed person – anxiety levels have gone from 9/10 – 3/10, productivity has gone up about 70%. Happiness levels are now at a consistent 8/10

—Elle Wuthrich, financial advisor

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‘… dramatic impact in terms of how I think and how I act, personally, financially, reputationally. I’m back on my game. I am a better chairperson, a better leader, a better lawyer, a better parent, a better human being.’

—David Grindle, Director & Chairman

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Want to stay in touch?

  • Stay current with thought-provoking finger-food for leaders – a morsel from me plus three animated book summaries from Readitfor.me (the #1 book summary service for executives and entrepreneurs) 
  • Each week, you receive my take on leadership (a concise blog) plus the three animated video summaries (the 1st released on Monday, the 2nd Wednesday and the 3rd Friday). Summaries are also available in text and audio formats
Learn about accelerating leadership and team performance
Speak with us today about leadership development, leadership coaching, and team training
Contact Us Let's Talk
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Suite 106, The Zone, 23 Edwin Street, Mount Eden, Auckland, 1024  
enquiries@ignitebusinessleadership.co .
0800 548 900

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